Music promotion can involve many components. Although social media is a great way to show your day-to-day activities as a musician, social feeds are prone to algorithms and impermanency.
One way to combat that is by having all of your info in one place. Go further with your promotion by creating a website for your music. Here’s how to get started.
Stunning template design
Your website template is your opportunity to add cohesive style elements throughout your site. With a template, you can choose your site’s colors, font styles, and other options—this is your chance to add personality to the page.
It might feel weird to think of the business side of your music. Still, if you have promotional images that you’ll be using throughout your site, a new album release, or your own logo, try to incorporate key hues and bold fonts influenced by these visual elements so you can brand your site, stand out as a musician, and get the recognition you deserve.
Spotlight on your homepage
Whether your website visitors find you through a Google search, your own music marketing, or based on a fan’s suggestion, it’s a good idea to flesh out your homepage to grab their attention.
Since your homepage will be the first-page visitors land on when they reach your site, you’ll want to inspire them to check out the rest of your website. Here is some content to include:
- A single from your latest release with details and links to stream and purchase
- A mailing list signup form so fans can receive newsletters directly to their inbox
- A carousel of promo images, including live shots and professional images
- A shortened version of your artist bio
- A few blog posts about your life and work
You can also start your homepage with an amazing header image (or video) of you playing guitar. Your homepage is an introduction to you and your craft, so let it be a snapshot of your amazing offerings.
Share your story
As a guitarist, you likely have unique musical skills that you’ve developed over years of practice and professional engagements. Dedicate a full page to your detailed artist bio so you can let your website visitors know how you became the shredding star you are today and what you have planned for the future.
A great musician bio can also help you apply for residencies and collaborations and will be helpful for the media when they want to feature you in the press.
On your bio page, write about your passion for the guitar, your musical influences, and how you’ve developed your style. Be sure to include any formal education or noteworthy experiences in your step toward guitar mastery.
Invite your fans to listen and watch
As a musician, you’ll want to create a full-page featuring all your tracks, albums, and music videos. If you have recordings of live performances (as video or audio recordings), studio recordings, video interviews, features in podcasts, you name it, put it all on the page!
You can structure the page to alternate between singles, albums, and videos, so you can show off your dynamic range.
Let them know where you’ll be playing next
You might play in a few different projects or perform solo—whichever way you present your technique live, be sure to include a page on your website for your upcoming shows and highlights from past performances.
Add an event calendar that includes the details of each location and give a shout-out to the other evening performers. Be sure to highlight any special details about the event—like if it’s an album release or a one-time-only performance.
You can also add an image gallery on this page that features images of you performing so your visitors can get a preview of your vibe.
Highlight your achievements in your EPK
Electronic press kits are essential for modern musicians. An EPK is meant to feature the best-of-your-best in a concise package for the press, promoters, booking agents, and record labels.
On your press kit page, you’ll want to feature a mix of musical highlights, press reviews, and promotional material. For instance, you can start your page by featuring a quick quote from a reputable source, then add a succinct artist bio, a tracklist of your best songs, and some promotional images.
You’ll also want to feature ways industry professionals can reach you, so add your social media links and industry-specific contact information near the bottom of the page. A great EPK can lead to residencies, festival gigs, and studio sessions, so make sure you highlight your abilities and achievements on this page.
The best for last
Once website visitors have combed through your pages, they’ll likely want to reach out to you or follow you on your social media. On the last page of your site, include a contact form and social media links. Some people might head to your site just for your contact details, so make sure this stands out in your site menu. And don’t forget to add a mailing list signup here, too, so you can send promotional newsletters and keep the fan engagement going!
Creating your own guitarist website allows you to present all of your details in one place. Your music website helps fans hyperfocus on your music, and your personality and gives industry professionals a place to browse your curriculum vitae so they can offer you opportunities in the future.