NAMM 2020: Guild’s New Aristocrat Models are Elegant, Lightweight, and Equipped with Modern Electronics

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Oxnard, CA – Guild Guitars is excited to expand on the seminal M-75 Aristocrat
by introducing three new solid-body models this Winter NAMM.

The M-75 Aristocrat was first introduced to the Guild line in 1954 and reissued in 2013 in response to players hankering for the aesthetics of a single cut electric, but with the tone of a full hollow body. Because of its popularity, Guild is introducing the Aristocrat P90 in Vintage Sunburst with a carved spruce top, the Aristocrat HH in Trans Black Burst with a carved flamed maple top, and the Aristocrat HH in Snowcrest White with a carved maple top. These models feature a chambered body (rather than the M’s fully hollow body) for feedback resistance and a comfortable weight. Franz P90 pickups give the Aristocrat P90
a low, gritty growl perfect for rock, R&B, and every genre in between, while the Aristocrat HH features dual Guild HB-2 Standard sized Alnico II humbuckers with push-pull coil-tapping. Other premium features include a bound fingerboard, block inlays, and quintessential Guild harp tailpiece.

With fun, exciting color choices, and two iconic-sounding pickups, the Aristocrat line now offers models for every type of player—welcome options for the modern guitarist.

Aristocrat P90 Vintage Burst – $799 Street • $1,115 MSRP
Aristocrat HH Trans Black Burst – $799 Street • $1,115 MSRP
Aristocrat HH Snowcrest White – $799 Street • $1,115 MSRP

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