NAMM 2019: Loop redefines how an earplug should perform — and look! 

Preventing hearing loss by making earplugs amazing

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(Antwerp, Belgium) Loop launches a new earplug for music that reduces decibels and looks fantastic. By combining an acoustic channel and filter for natural sound in five hot colors, Loop lets wearers avoid hearing loss without looking like a dork.

According to the World Health Organization, one out of three young adults risks hearing damage due to loud music at concerts, events, and clubs. Despite frequent awareness campaigns, only 15% wear earplugs. Loop takes on tinnitus by making earplugs amazing.

Maarten Bodewes and Dimitri O, Loop’s founders, came home with ringing ears after a night of clubbing. In search of an answer, they tested more than 25 earplugs. None fit their criteria. “When going out, I want to enjoy the atmosphere,” says Maarten. “Most earplugs distorted the music, were uncomfortable—not to mention downright ugly. That’s why we started Loop.”

Round means great sound

Loop’s first priority was to improve the sound quality. Most earplugs sound bad because they block the ear. With Loop, sound waves enter via a small opening and pass through a hollow acoustic channel. It gives Loop its unique shape while making sure music and speech remain clear.

Earplugs only stop hearing loss if people use them. A good earplug must be comfortable, so design was critical. Loop’s efforts resulted in a high-fidelity earplug for music that is discreet, yet nothing like what is available in grandma’s drugstore. Loop is both elegant and effective and pairs great with outfits from jeans to a tuxedo.

Developed with acoustic experts

An acoustic filter inside Loop reduces the volume by 20 decibels. “It’s the perfect balance between protection and experience,” says Dimitri. Because each ear is unique, the earplugs come with both memory foam that adjusts to your ear and soft silicone ear tips in two sizes. The earplugs stay put while dancing at your favorite club or concert and are easy to insert and remove.

The startup worked with Dynamic Ear Company (NL), leader in hearing protection, to develop the acoustic channel and filter. To produce the compact hollow Loops, they turned to 3D printing and started a collaboration with 3Dsystems (US). For great comfort and fit, Loop partnered with Comply (US).

From Glorious Gold to Raving Red

Loop earplugs come in five original colors: Glorious Gold, Flirty Rose Gold, Midnight Black, Raving Red and Swinging Silver. Each set includes six silicone ear tips, six foam ear tips and a leather carrying pouch. More fun, less tinnitus.

Loop earplugs are available now at eu.loopearplugs.com and internationally on loopearplugs.com for €29.95/$29.95.

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