Musicians Institute to Exhibit and Educate at the NAMM Show 2015


Press Release:  Musicians Institute, the College of Contemporary Music in Hollywood, California, has a number of exciting activities in store for the 2015 Winter NAMM Show on January 22-25. Exhibiting in their new booth #4659 in Hall C of the Anaheim Convention Center, MI will have a variety of activities for prospective students, alumni and music manufacturers. In addition, the school will present two sessions in The H.O.T. Zone on music technology and artist endorsement deals.

Attendees can sign up to receive applications and special discounts for MI’s Summer Shot Music Camp 2015 (, the total music immersion experience taking place on campus from June 22 to July 1, 2015. Participants can hit the stage, the studio or the workshop while learning from special guest artists who are fresh off their latest tours & recording sessions. Performance courses include Bass, Drums, Guitar, Keyboard Technology and Vocals; while Artist Development courses are offered for DJ/Producing, Independent Artist Program, Guitar Building and Recording.

In NAMM’s H.O.T. Zone, Vice President of Academic Affairs Donny Gruendler will lead a presentation called The Music Technology Landscape on Thursday, January 22, 2015 at 2:00 P.M. in Room 202A. Today’s music landscape has become increasingly dependent on technology, especially with millennial musicians. With these realities in mind, it is critical that manufacturers, dealers and music schools adapt their engagement approach, in order to build real connections with future musicians and industry leaders. This presentation will help attendees to seed tomorrow’s music consumer through the use of custom branded educational content.

On Saturday, January 24, 2015 at 11:00 A.M., MI’s official blog Next Level Noise will present a panel called How to Get an Endorsement Deal in Room 202A. MI’s publicist and artist relations consultant Chandra Lynn of Glow Marketing LLC will bring together artist relations heavyweights to discuss the dynamics of an artist endorsement deal. The panel will feature MI’s Mike Ramsey, Brandon Marlon of Peavey, Chris Cannella of ESP Guitars, and Mike Cipari of SJC Custom Drums. Musicians will learn what manufacturers are looking for in an endorsing artist; what the endorsee needs to provide; and what the manufacturers can do to support their endorsee’s career.

Visit Musicians Institute at booth #4659 in Hall C at NAMM or at


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