Today, singer-songwriter and producer, Noga Erez, announces her new album, KIDS, out March 26th via City Slang. Building from the raw politics of her 2017 debut, Off The Radar, KIDS moves closer to home while retaining Noga’s signature smarts and swagger. Its earworms and crisp productions are locked around lyrics that deal with the personal and the political; mortality and loss; war and peace, insecurity and ambition.
“These are songs about what we inherit from past generations, how we pass things on,” Noga explains about the upcoming LP. “How this game of evolution of our culture and humanity is very much in our hands. We were all somewhat a blank page at some point. KIDS talks about humanity’s potential for both beauty and destruction.”
Pre-order KIDS here: https://nogaerez.lnk.to/KIDS
Noga’s latest single, “End of the Road” — a beat-heavy introspective track about mortality — is out today with a new accompanying video. The visual is Noga’s fourth collaboration with Tel Aviv-based director Indy Hait.
“Walking towards the unknown with a smile. That’s what I wanted this video to be all about,” Noga says. “Nothing about this life is as predicted, so why am I so afraid of it? I wanted to inspire people to take a look at the magical potential of the unknown nature of life. I believe the relationship with what’s beyond our control needs to be changed. The fear of it can become anticipation. The video doesn’t show an all-optimistic journey. It shows a complex one. The beauty of being completely innocent at one moment, from militant to vulnerable and then in control. That’s true to the journey we all go through, and what this video represents for me.”
Watch “End of the Road” here: https://nogaerez.lnk.to/KIDS/Youtube
“End of the Road” follows other perfect pop hits from KIDS like “VIEWS feat. Reo Cragun & ROUSSO” (“stylish…funk-heavy – Complex), “NO news on TV” (“grainy textures and potent atmospherics – Blackbook) and “You So Done” (taunting and intense – AV Club) which explores toxic personal relationships.
KIDS showcases Noga’s style, growing into a crisp bombastic sound she crafts with her creative and life partner, Ori Rousso. The new album explores themes of tension and release, anxiety and remedy, and masterly melodic licks in swipes of stomping brass, all wrapped around Noga’s versatile vocals that quick-switch from clipped flow to smoky purr; from stadium chorus to street-ready beats.
3. VIEWS (ft. Reo Cragun and ROUSSO)
4. You So Done
5. End of the Road
6. Bark Loud
7. KIDS (feat. BLIMES)
8. Story (feat. ROUSSO)
10. NO news on TV (feat. ROUSSO)
11. Fire Kites
13. Switch Me Off
PRAISE FOR NOGA EREZ:
“Her music is clattering, confrontational and takes no prisoners.” – THE GUARDIAN
“crunchy and industrial” — BUST
“striking and important” — NME
“Uncompromising” — DIY
“fearless and fantastic.” — WONDERLAND
“sonic activist” — CLASH