Music Premiere: DANiiVORY releases an electrifying new video for her single “Pink Lightning”

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Photo by Casey Curry
       

Nashville artist DANiiVORY releases an electrifying new video for her single “Pink Lightning.” The single was released in the spring of 2021, and the official music video is finally here. Dani is an accomplished solo artist, but has been seen on stage with some incredible talent, such as Beyoncé, Cee-Lo Green, Rhye, Imagine Dragons, Bridgit Mendler, Gallant, and K-Pop group 2NEI. Dani is planning to release her album Dreamland in the near future, so be on the lookout for more incoming for the amazing DANiiVORY.

Tell us about the song.

The song is called “Pink Lightning” and it is about being free to have electric feelings…letting yourself not be inhibited by any preconditioned notions or training…and going with the flow of the energy in the moment. You don’t see pink lightning often, but when you do it’s beautiful. That is analogous with the song’s message…having these “go with the flow” and “live in the moment” experiences don’t happen very frequently because life has us caught in chains of acceptance and monotony.  However, you must seize the opportunities when they arise and the result will be beautiful liberation.

What was the filming and recording process?

The recording process took place in my home studio in Los Angeles with my co-producer David Asambadze. The song went through four different transformations with varying drum beats and grooves until we found the one you hear today! The filming process took place in one day in a studio in Nashville and on a rooftop downtown. I talked with the videographer quite extensively and then we decided on a direction. I styled my own wardrobe, but hired an amazing hair and makeup artist. It was a fun day, but a long day! We had a bit of trouble toward the end of the day because it was pouring outside and we weren’t quite prepared for it. I still think we got some great footage despite the challenges.

Is there a particular scene in the video that speaks to you?

Not particularly. We did mostly performance shots, so they all speak!

What do you hope fans/listeners take away with them when they listen to your music/watch the video?

I hope people will take away the message that I discussed in the first question….that they can be liberated from their own preconditioned notions and beliefs, and there is beauty in discomfort and the rare moments of “going against the grain.” Feel the lightning, feel the beauty!

BIO courtesy of management:

Singer-songwriter DANiiVORY is an independent, R&B/soul pop artist who has had an absolutely stunning career in the music industry. Hailing from Wexford, Pennsylvania, Dani always had music in her life. Ivory’s mother was a music teacher and a liturgical minister and encouraged Dani to pursue her passion for music. Dani then went on to obtain a higher education at Berklee College of Music and graduated with a dual degree in Contemporary Writing and Production and Vocal Performance.

Dani is not only a talented performer and artist but has an impressive resume to back it all up. Her immense passion, and drive for her artistry and craft would lead Dani to gain colossal accolades such as touring with Beyonce (performances at the 2013 Super Bowl Halftime Show and on the Mrs. Carter Show World Tour), Cee-Lo Green (performances on The BBC, The Late Show with David Letterman, and Saturday Night Live), Rhye (performance on NPR’s Tiny Desk Concert series), Imagine Dragons, Bridgit Mendler, Gallant, and K-Pop group 2NEI, Dani’s single, “Blackout” also charted in the top 50 on the Starfleet Crossover music chart.

Ivory currently lives in Nashville, TN with her husband and daughter where she continues to write and record music from the comfort of her own home studio. Dani has performed on stages of every shape and size – from club gigs to stadium shows, DANiiVORY is one of the few independent artists who can say she has done it all. With influences that range from Janet Jackson to The Beatles, Dani has crafted a dreamy electronic-pop sound that is all her own.

Her single “Pink Lightning” exclusively premiered on CelebSecrets and has received stellar reviews from the press since its release. Music Crowns says the song is “absolutely electrifying” with dreamy synths, hypnotic production elements, and angelic vocal arrangements that are truly rooted in Dani’s uniquely personal sound.

Dani released her mixtape VII on Christmas Eve, 2021, and the mixtape has gained praise from Dani’s fans and the media.

Dani plans to release her album Dreamland in 2022.

To keep up with all things DANiiVORY, follow her on all social media platforms at @daniivory or at her website www.daniivory.com.