NASHVILLE, Tenn. (JULY 6, 2023) – In the fast-paced world of music marketing, CMS Nashville stands out as a true maverick. Known for their ability to align brands with authentic and impactful partners, CMS has solidified their position as a driving force in today’s music marketing landscape.
The recent Lainey Wilson alignment has propelled CMS client Kalmbach Feed to new heights. Not only did the campaign secure the 2023 ANA In-House Award for Social Media, but also clinched the highly coveted, inaugural ANA SeeHer In-House GEM Award for their “Feed Your Dreams” campaign besting marketing juggernauts Frito Lay and Pepsi. In addition to the awards the campaign tripled Kalmbach’s social media following and garnered over 1 million impressions. These esteemed honors speak volumes about the collaborative commitment to portraying women and girls with authenticity, raising the bar for inclusive marketing efforts across the board.
Bonnie Brannigan, the vice president of marketing for Kalmbach Feeds, couldn’t contain her excitement about the partnership. “Working with the authentic and incredibly talented Lainey Wilson for our ‘Feed Your Dreams’ campaign has been an absolute thrill,” she exclaims. Lainey’s remarkable journey, intertwined with her love for horses and her father’s timeless advice to persevere through tough rides, struck a chord with horse enthusiasts everywhere. “We are truly honored and humbled to receive the inaugural GEM Award from ANA and SeeHer, and we extend our heartfelt gratitude to our partner, CMS Nashville, for orchestrating this extraordinary partnership.”
Behind the scenes, the team at CMS continuously works their magic, expertly pairing clients with authentic artists and influencers that resonate on a deep level with consumers. This somewhat unique approach ensures the creation of meaningful connections, allowing brands to forge genuine relationships with their target audience. It’s a formula for success that has earned CMS a well-deserved reputation as an industry leader amongst labels, festivals, management firms and artists.
“We are so excited for our client Kalmbach Feed’s multiple ANA wins and equally happy about the ROI the campaign delivered for the brand. Their in-house marketing team is amazing to work with and instantly agreed that Lainey was a true fit for their company. Now, more than ever, it is critical for marketers to understand and ensure that alignment is authentic. CMS is proud to have been able to bring this partnership together.” -Matthew Forster – president ,CMS Nashville.
With an impressive track record and a roster of high-profile authentic partnerships, CMS continues to redefine the way brands reach consumers, leaving a major mark on the industry with collaborations including the wildly successful Luke Combs Crocs and positioning Lee Brice as the face of Yeungling Beer to bringing major tour partners for Kenny Chesney and Thomas Rhett. While starting out in country music, CMS also works its clients into pop, hip hop, latin and rock working with artists including DJ Khaled, Justin Bieber, P!nk, Zane, DojaCat, Saweetie, Her, Logic, Khalid, Muni Long, YG and many others.
As CMS continues to push boundaries and redefine what’s possible in the ever-changing world of brand partnerships, their portfolio reads like a who’s who of today’s hottest brands from Celcius to Crumbl Cookies and A-B to Yeungling, CMS has been tapped as a marketing think tank resource, an activation firm and even for influencer sampling. The goal is aways the same, make the client look good by building authentic lasting relationships that provide strong ROI.