June 18th, 2021 [New York, NY]: EMM has released the final instalment of the 3-part in-depth musical and visual experience. In this video, we get the full backstory of the series and watch EMM transform into her final form, SAPPHIRE,
which is the title of her mixtape also released today.“This video is extremely vulnerable and ties the whole story together. I’m excited to see people put the pieces together.”
In this trilogy, we will see a female hero recycle her trauma and use her darkest moments as catalysts for her superpowers. Each video represents a “level” of challenge, and as the hero surpasses each “level” of challenge, she gains a gem and transforms into the next level of consciousness. The first level followed EMERALD as she goes through her trials of the loss of innocence, sexual corruption, and in the end, reclaiming of power over herself. ACT 1: ADDERALL was released in March 2021 and has over half a million views, and it landed EMM in Rolling Stone India’s Global Artist’s Spotlight. ACT 2: VICE, the second level, follows RUBY exploring her new freedom but is forced to realize that fighting the demons of her past sometimes takes multiple battles, and none are easily won. ACT 3: END, the final part of the journey, the viewer sees SAPPHIRE’s backstory up to this point as she fights to finally become DIAMOND. This is where the viewer sees the whole story come together, and sees EMM release her past to step into her future.