DiMA, A2IM, Pandora and Heads Music to Discuss Streaming And Independent Music Discovery at This Year’s SXSW Conference


The Digital Media Association (DiMA), American Association of Independent Music (A2IM), Pandora and Heads Music are excited to present “Streaming and Discovering Indie Music in 2021” as part of this year’s SXSW Online digital experience. The panel discussion, featuring representatives from each company, will take place on March 16th, 2021 and drive conversation around the conference’s larger “Transforming the Entertainment Landscape” theme.

Music streaming services have revolutionized the music landscape, driving dramatic changes in listening, distribution, and discovery, introducing consumers to music by artists that they never would have found before. 

This panel will examine the relationship between the streaming services that millions of fans use to listen to music and the independent musicians who have tapped into these innovations, weaving together data and real-world experience. Panelists will share both a macro view and personal insights about what it means to democratize the music industry. New survey insights and data from MusicWatch will also be presented and discussed. 

Panel: Streaming and Discovering Indie Music in 2021 (#StreamingIndieMusic) 

When: March 16th at 11:15am ET


·     Garrett Levin, President and CEO, Digital Media Association (DiMA) 

·     Richard Burgess, President and CEO, American Association of Independent Music (A2IM)

·     Marisa Fair, Director, Industry Relations + Artist Marketing, Pandora

·     Madeline Nelson, Founder and CEO, Heads Music