In response to the global pandemic, museums have been forced to reimagine how visitors interact and engage. Now, Roland and Yuri Suzuki have teamed up with the Design Museum to create 808303.studio, fun and educational music creation platform and online learning experience.
The Design Museum is also currently showing its popular ‘Electronic: From Kraftwerk to the Chemical Brothers’ exhibition featuring Roland’s legendary TR-808 Rhythm Composer drum machine and TB-303 Bass Line synthesizer.
The 808303.studio, which features Roland’s innovative step sequencer interface, as well as emulating the sound of the original Roland TR-808 Rhythm Composer drum machine and Roland TB-303 Bass Line bass synthesizer, is a professional-sounding online musical interface. The studio lets users record their masterpieces and allows sharing through social media or as a download. Acid House innovator ‘A Guy Called Gerald’ will also be on board to help visitors find their way around the platform and teach them how to program and play their own electronic dance music using 808303.studio.
The ‘Electronic: From Kraftwerk to the Chemical Brothers’ exhibition focuses on innovation in electronic instruments and key moments in the history of electronic subculture. Roland’s TR-808 Rhythm Composer drum machine and its TB-303 Bass Line synthesizer — arguably two of the most groundbreaking inventions in the history of electronic music – will be on display. The unique sounds, along with their interfaces and unique perspectives, will allow visitors to take unexpected and innovative approaches to making music.
Yuri Suzuki is a sound artist, designer and electronic musician that explores the realms of sound through art and people. His work can be seen in several international museums and has worked with the likes of Google and will.i.am. to bring his collaborations to life.
Based in Kensington, London, the Design Museum covers product, industrial, graphic, fashion and architectural design. In 2018, the museum was awarded the European Museum of the Year Award.
For nearly 50 years, Roland’s electronic musical instruments and multimedia products have fueled inspiration with trendsetting gear spanning from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions and live-streaming products, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices.
Here is a link to the press kit, complete with 808303.studio screen share videos and instructional videos.
Visitors are welcome to enjoy the 808303.studio and ‘Electronic: From Kraftwerk to the Chemical Brothers’ exhibition until February 14, 2021.