New Feature Launches with Guitar Giveaway across Klarna Social Channels


NEW YORK, NY (May 26, 2020) – Klarna, the leading global payments, and shopping service, today announced that it has partnered with Fender, the world’s leading musical instrument manufacturers, marketers, and distributors, in the US. Customers shopping for the iconic American brand’s musical instruments, gear, and digital products on Fender.com can now take advantage of Klarna’s flexible payment option to pay in four equal, interest-free installments or get low-interest financing for up to 36 months. To celebrate the launch of the partnership, Fender is giving away a Classic Vibe ’70s Stratocaster® to one lucky winner through Klarna’s social media channels.

“We are excited to partner with Klarna to bring music into more lives, especially now when many of us are spending a lot of time at home learning new skills,” said Tammy Van Donk, Fender’s EVP of Sales, Americas, and EMEA. “We are always looking for ways to make music accessible to more people with our dealer partners and directly through Fender. By giving players alternative payment options through Klarna on Fender.com, we’re opening up an opportunity for musicians of all levels to explore creativity and continue their musical journey.”

Fender recently offered three months of free online guitar, bass or ukulele lessons through its Fender Play® platform, offering people a creative outlet while many spent more time indoors. Due to high demand, Fender expanded the program to offer free lessons to the first 1 million users who sign up. Fender cites the benefits of playing a musical instrument, which include physical, mental, and emotional benefits, like boosting the immune system, reducing stress, and increasing creativity, patience, and self-confidence.

“In recent weeks, we’ve seen musical instrument purchases made through Klarna’s app in the US increase significantly, suggesting that people have been seeking to bring more music into their lives as they weather stay-at-home orders,” said David Sykes, Head of US at Klarna. “We are proud to launch our partnership with Fender to help musicians, from professionals to beginners, shop for the brand’s famous instruments with a greater level of financial control and flexibility.”

Klarna is the pioneer and global leader of buy now, pay later, and the future of shopping. With 85 million customers and more than 200,000 retail partners worldwide, the Klarna e-commerce platform and app provide consumers with flexibility and control, while creating a smoother way to shop and pay.

For more information, download the app or visit @klarna.usa on Instagram.


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