Fender Announces Online Dealer Meeting; New 2021 Products

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Off the heels of record guitar-playing interest in 2020, Fender Musical Instruments Corporation (FMIC) is entering its 75th anniversary year stronger than ever. In 2020, Fender welcomed more than 900k new players via the brand’s online learning app, Fender Play, driving new consumer demand from beginners and record sales milestones.  Fender today announced a slate of new products for the first half of 2021 via its second online meeting experience for global dealers.

With new additions across nearly every category – from electrics, acoustics and amplifiers to pedals, Squier, accessories and apparel – Fender continues its commitment to product innovation and serving the needs of players creating music during this time.

Throughout 2021, we’re honouring our 75th Anniversary with commemorative anniversary models with models from both Corona, Calif. and Ensenada, Mexico; launching a brand-new range of Noventa electric guitars; further evolving our American Ultra series; offering players more amplifier options and the all-new Mustang Micro; diversifying our Squier offering with additions to the Contemporary series, and bringing all-new accessories to the market.

Full list of all new product introductions below along with links to image assets and lookbooks that provide all specs/detailed info.

Let me know if you might be interested in reviewing any of these models or setting up an interview with a product category manager.

ELECTRICS

  • The 75th Anniversary Commemorative Stratocaster® – Available February
  • The 75th Anniversary Commemorative Telecaster® – Available February
  • The 75th Anniversary Commemorative Jazz Bass® – Available February
  • The 75th Anniversary Commemorative Precision Bass® – Available February
  • The 75th Anniversary Stratocaster® – Available February
  • The 75th Anniversary Telecaster® – Available February
  • The 75th Anniversary Jazz Bass® – Available February
  • The 75th Anniversary Precision Bass® – Available February
    • To learn more and for product descriptions of each 75th-anniversary model, click here. For product, images click here.

 

  • The Noventa Stratocaster® – Available May
  • The Noventa Telecaster® – Available May
  • The Noventa Jazzmaster® – Available May
    • To learn more and for product descriptions of each Noventa model, click here. For product images click here.

 

  • American Ultra Luxe Stratocaster® – Available April
  • American Ultra Luxe Stratocaster® Floyd Rose® HSS – Available April
  • American Ultra Luxe Telecaster® – Available April
  • American Ultra Luxe Telecaster® Floyd Rose® HH – Available April
    • To learn more and for product descriptions of each American Ultra Luxe model, click here. For product images click here.

ARTIST SIGNATURE MODELS

  • Chrissie Hynde Telecaster® – Available February
  • Mike McCready 1960 Fender Custom Shop Stratocaster® – Available February
  • Ben Gibbard Mustang® – Available March
  • Joe Strummer Campfire – Available March/April
  • Jason Isbell Custom Telecaster® – Available May
  • Dhani Harrison Signature Ukulele – Available April
    • To learn more and for product descriptions of each model, click here. For product images click here.

AMPLIFIERS

  • ’68 Custom Pro Reverb – Available April
  • ’68 Custom Vibro Champ Reverb – Available April
  • Mustang MicroTM – Available April
    • To learn more and for product descriptions of each model, click here. For product, images click here.

SQUIER

  • Squier® Contemporary Stratocaster® Special –  Available April
  • Squier® Contemporary Stratocaster® Special HT – Available April
  • Squier® Contemporary Stratocaster® HH FR – Available April
  • Squier® Contemporary Telecaster® RH – Available April
  • Squier® Contemporary Jaguar® HH ST – Available April
    • To learn more and for product descriptions of each model, click here. For product, images click here.