DANiiVORY on new single “Pink Lightning”

Photo by Kirsten Balani

Singer-songwriter DANiiVORY is an independent R&B/soul pop artist who has had an absolutely stunning career in the music industry. Hailing from Wexford, Pennsylvania, Dani always had music in her life. Ivory’s mother was a music teacher and a liturgical minister and encouraged Dani to pursue her passion for music. Dani then went on to obtain a higher education at Berklee College of Music and graduated with a dual degree in Contemporary Writing and Production and Vocal Performance.

This immense passion and drive for her artistry and craft would lead Dani to gain colossal accolades such as touring with Beyonce (performances at the 2013 Super Bowl Halftime Show and on the Mrs. Carter Show World Tour), Cee-Lo Green (performances on The BBC, The Late Show with David Letterman, and Saturday Night Live), Rhye (performance on NPR’s Tiny Desk Concert series), Imagine Dragons, Bridgit Mendler, Gallant, and K-Pop group 2NEI, Dani is not only a talented performer and artist but has an impressive resume to back it all up.

Dani’s most recent single, “Blackout,” charted in the top 50 on the Starfleet Crossover music chart.

Ivory currently lives in Nashville, Tennessee with her husband and daughter where she continues to write and record music from the comfort of her own home studio. Dani has performed on stages of every shape and size – from club gigs to stadium shows, DANiiVORY is one of the few independent artists who can say she has done it all. With influences that range from Janet Jackson to the Beatles, Dani has crafted a dreamy electronic-pop sound that is all her own.

“Pink Lightning” is song is about an experience I had with a love interest and letting go of boundaries. It’s about going outside of your comfort zone and against the grain and everything you know or were taught or told.

Tell us about your new music and the inspiration behind it.

The main themes in my music are love, life situations and lessons, relationships, and dreams, both literal and figurative. I believe these topics will change over time as I change over time, but there is always room for a great love song or a song about life’s lessons.

What was the songwriting and recording process?

This song actually went through four transformations! And I still have the original demo that I made in my hotel room when I was on tour with Gallant opening up to John Legend. I remember taking a jog on a Sunday morning because we had an off day somewhere in the Pacific Northwest. After my jog, I came up with the piano riff and the main melody and words of the song.

When we finally took “Pink Lightning” to the studio, I had a partner in making this music who co-produced the single and my upcoming album with me. I would write all the songs, and then he would help me bring the production magic to it. This is much different than my last project because, in my last project, I didn’t have as much of a role in the production aspect of the creation process.

What do you hope your fans/listeners take away with them when they listen to your music?

“Pink Lightning is all about the message of “it’s okay to feel the shock of unexpected love and to be vulnerable.” It’s okay to exist outside the “norm” and the “comfort zone.” I want people to feel inspired and adventurous when they listen to this song or any of my music.

When did you first pick up the guitar, and what drew you to that instrument?

I grew up playing the piano, but I was drawn to the guitar around age 19. It was another tool to include in my songwriting palette, which I was very focused on at that age.

Who are some of your musical influences?

My major influences include Stevie Wonder, Janet Jackson, Joni Mitchell, Miles Davis, the Beatles, Chopin, Claude Debussy, Madonna, Michael Jackson, Erykah Badu, Sarah Vaughan, Ella Fitzgerald, Nirvana, Prince, Teena Marie, Mariah Carey, Beethoven, Bach, and Queen.

What’s next?

A few exciting things are in the works…I will be making a music video for this song and will be releasing another single in a few months. My full album will be available as well later in 2021. I’m hoping to have an album release party somewhere in Nashville in the fall!

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